Intentions Evaluation

Throughout my project I feel that I have tried lots of different techniques in my work, experimenting and taking risks to create a variety of different outcomes. Within my drawing work I used a range of different media to try and create different textures and compositions. Initially I feel like I played it a bit safe creating drawings using ink and paint and pencil, as I was unsure what would work best for me. However after my first tutorial I received feedback from my tutor and peers and realised that I needed to be more risky with my ways of working. After this I tried things like collaging, printing with inks and found objects, using colour in my work and different drawing styles. I feel that although I had a good starting point with a wide variety of drawings, I think that if I were to do this again I would try and incorporate more adventurous uses of found materials such as different papers to try and create more textures. I feel that within my fabric samples I could have tried out more techniques in the print room but I only tried things that I thought would be relative to my work. I really liked using the lead foiling on top of my digitally printed fabric combining hand and digital techniques. I thought that this was a really successful technique and created exactly the look that I wanted.

I think that throughout this project I have successfully managed to deliver a clear and concise concept throughout. My initial concept was the idea of creating patterns using the shapes found within the mundane parts of the urban landscape. Also using contrasting bright colours that you wouldn’t find in the cityscape. I created a concept board and a colour board that sit together to clearly display the concept and the theme that I am going for. I hope that these will clearly show my concept to someone who is new to my practice. Within this project I feel that I have gathered and recorded a lot of research that links in well with my concept and the contextual element of my outcomes. I feel that in my sketchbook I have showed clear links within my research and the work that I have produced. I am pleased with this element of my project. I think that I have been inspired by the research that I collected and from gathering it I feel it helped me design my own prints.

For this project I feel that I have been more experimental in my way of working and this reflects, especially from the work that I created last year. I feel that I have naturally progressed a lot since the work that I created in Level 4. I have put a lot more thought into the way I have been working this year. When I was in the print room I made sure that I had a clear plan of exactly what I wanted to create with my prints before I went in. Where as last year I just printed what came to mind when I was in there. I feel that I have been much more prepared as a whole throughout this project, especially when going into the print room. I also feel that I have been much more reflective about my own work in this project. In my tutorials I have really listened to the feedback that I have been receiving and this has helped me clearly see my strengths and weaknesses within my work. From this I knew what work to create more of to develop my work as a whole into a more successful direction.

From the start of my project I knew that I wanted my work to go down a women’s fashion route. So this was the starting point for my contextual research. I started researching designers like Basso & Brooke, French connection and Chanel because these designers all had existing collections including garments and prints that related to the ones I had been designing. Having a very strict consumer profile meant that it was a very direct and precise example of research that I was looking for. Initially I thought that this would make it easier to find relatable research, although the more I researched the harder I found it to find examples of exactly what I wanted. Although I think that I have managed to find good examples of contextual research that link well with the work that I have produced. From this I gathered enough research and information to put together a consumer profile board, which clearly shows to other people who exactly my consumer is. My consumer profile is of a 25-30 year old, independent, professional women. With a lot of disposable income who is interested in Art, Music, Fashion and culture who would read an unusual magazine such as Dazed & Confused. I feel that I have contextualized my work well by showing it in a variety of different scenarios. I think that the work I have created is well suited to my target audience.

I think that throughout this project I have developed the way in which I work a lot. I especially think I have developed since level 4. I am much more organised and prepared for what I need to achieve. I feel that I have gotten the most out of this project that I could and have tried my best in all elements of my work. I think making myself a strict plan with my own personal deadlines has helped me a lot to create a high quality and a large volume of work.